Biking is more than just an outdoor recreational activity here in Wisconsin! In many of our tight-knit communities, it’s how we connect with the world around us. Whether you are a novice or an advanced biker, there are both paved and mountain bike trails all through Wisconsin. So, call your adventurous friends, pack the bikes, and load up on snacks, drinks, and fuel at your local The Store before you head out to cycle these five different trails all around Wisconsin!

Read more

In partnership with our Buy A Bone campaign supporting local animal shelters and humane societies, we want to celebrate pets in our communities but with a fun twist… introducing our Naughtiest Pet Photo Contest!

Read more

We LOVE animals and we LOVE the communities we call home. This month, we’re excited to support both through our annual Buy A Bone promotion! April 16th through May 21st, you can help raise much-needed funding for all of our furry friends at local animal shelter or humane societies in your area when you visit The Store and buy paper bones for $1, $5, and $10. Buy one (or more!) and sign your bone to show your support. Psst – You can even get creative and write the name of a pet! 😉 The purchased bones will be displayed inside The Store to celebrate the generosity and kindness of our Guests. ALL funds raised from paper bone sales go directly to the local shelter or humane societies in your area, and we’re not kitten! What could be more purrfect? 🐾

Read more

Why Support Local Businesses?  We’ve all known how important it is to support local businesses. Buy local, eat local, go local. But sometimes buying locally can be difficult – due to price, availability or convenience. Still, choosing community businesses can be worthwhile and is well worth advocating for. When it comes to supporting local businesses, you’re […]

With the holidays just around the corner, we might as well talk about Wisconsin’s official state fruit. As the nation’s leading producer of cranberries, we harvest more than 60% of the country’s crop right here in our home state. Growing across 20 counties in Wisconsin, the 21,000 acres of sand and peat marshes in both Central and Northern Wisconsin create the perfect growing conditions for those little red berries.  

Read more