We Value Family
The Store is a division of Team Schierl Companies (TSC). In the 1980s, all three of Butch Schierl’s sons joined the company after graduating college. Staying true to Schierl family roots, the leadership of TSC was passed on to Butch Schierl’s three sons Tim, Bill, and Fritz. Known fondly as the brothers, they continue to lead the growth and success of Team Schierl Companies today.
The Store was created in 1976 by central Wisconsin local and entrepreneur Butch Schierl. At the time, convenience stores were uncommon. In fact, The Store was the first convenience store gas station in the central Wisconsin region. While the convenience store market has expanded and become impersonal and corporate, The Store holds onto its trailblazing, local roots.
We’re committed to providing a friendly, neighborly experience at every one of our convenient locations. And we’re proud to sell exclusively North American fuel products. The Store has grown to include 25 convenient locations throughout central Wisconsin and the Upper Peninsula of Michigan. At The Store, convenience and fast, friendly service are not only an expectation, but a guarantee!